The one I fit in a box

There’s something oddly challenging about trying to explain who you are on two pages that someone will read in under three seconds. So when I saw that IKEA would be part of the Speed Recruitment event by Câmara Municipal do Porto, I thought — maybe this time, I’ll try something different.

I’ve always admired how IKEA turns the simplest ideas into experiences.

So I borrowed that language to build my own story:

LÜISAST – Product Code #LS2025. Real human, creative brain included.

It became a small side project — half self-portrait, half packaging design exercise — that reminded me how much I love creating just for the sake of it. No pressure, no pitch, just fun.

What started as a creative recruitment application quickly turned into something more personal: a way to show how storytelling and design thinking can exist even in the most unexpected places.

I spent hours thinking through the details: the labels, the copy, the tone — everything that makes a brand feel alive. Only this time, the brand was me.

It wasn’t about being impressive. It was about being myself in a way that felt true (and a bit ironic).

And honestly? I had the best time doing it. Because even if no one ever opens the box, I know it already did what creativity does best — it made me feel completely alive.

Inspired by IKEA, powered by curiosity, and wrapped in creativity.

If you liked this story, explore more of my creative projects!